TikTok has exploded in popularity over the last year, and if you're not yet obsessed with social media's new kid on the block, we're pretty sure you soon will be, with over a billion people around the world now using the app.
You might think that TikTok is dominated by teenagers and tweens lip-syncing and dancing in their bedrooms, and they definitely make up a large number of the platform's users.
But big-name celebrities are also jumping on the bandwagon, as well as those everyday users who have made a name for themselves simply by going viral with their videos, but who are the stars with the biggest and most engaged followings?
MethodologyRanked #1
Since leaving his wrestling career behind, Dwayne “The Rock” Johnson has gone on to become one of the biggest movie stars on the planet, but he’s also clearly a big deal on TikTok too, with 20.4 million followers and an engagement rate of 27.34%, which works out at 5.58 million likes and comments.
TOTAL ENGAGEMENTS
Followers
Engagement Rate
Estimated Earnings per Post
Ranked #2
TikTok has seen a rapid growth in the last couple of years, but that’s been matched by the incredible rise of K-Pop, specifically the guys from BTS. The boy band have an incredibly dedicated fanbase both back home in Korea and around the Western world too, with an amazing engagement rate of just below 50%, which means that around one in two of their 8.6 million fans likes or comments on each video.
TOTAL ENGAGEMENTS
Followers
Engagement Rate
Estimated Earnings per Post
Ranked #3
The new Mrs. Bieber is still fairly new to TikTok, creating her account while stuck at home due to social distancing rules. While she hasn’t built up as many followers as Justin yet, she has an incredible engagement rate of over 100%! The Bieber’s have been sharing their attempts at numerous dance challenges during their time in isolation.
TOTAL ENGAGEMENTS
Followers
Engagement Rate
Estimated Earnings per Post
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We took the number of followers directly from each celebrity’s TikTok account, before using Influencer Marketing Hub’s TikTok Money Calculator to find out their engagement rate and estimated earnings per post.
The engagement rate is calculated by adding the number of likes and comments and dividing by number of followers, so we then multiplied the engagement rate by the number of followers to estimate the number of total engagements (likes and comments) for each account.
