GVC safer gambling

GVC Attend House of Lords to Tackle Safer Gambling

GVC safer gambling

Gambling safety and player protection often make itself
heard within Parliament and the House of Lords. It is a topic that senior
figures want to discuss and get right in the interests of the UK public.

Recently, a select committee from the House of Lords
listened to the chief executive of GVC, Kenny Alexander, who discussed the
contemporary issues. He stated that the general public are confronted with too
much noise, and there are currently too many betting adverts.

The Key Details

The GVC boss was one of many senior figures attending the House
of Lords from the gambling sector. All of whom were there to give evidence and
discuss the current issues; with the Social and Economic Impact of the Gambling
Industry Committee.

The relationship between gambling and elite sport, as well
as industry advertising, took up most of the time in the almost-two-hour
session. During which the controversial and well-known campaign leading the
slogan, ‘when the fun stops, stop’ was announced to be stopped.

When industry leaders were questioned by Lord Butler of
Brockwell on what they want the committee to consider, the GVC boss reiterated
his point of everything being too much, from advertising and specifically
sponsorship within sport. This has been raised before with the current Premier
League season having more than 50% of teams with gambling sponsors. The
committee agreed to this request from Alexander.

However, not everyone in attendance agreed that advertising
posed an issue for players and potential gambling addiction. Most notably Sky
Betting chief, Conor Grant, suggesting that 70% of Sky’s betting adds relayed a
safe gambling message to viewers. He wanted the committee also to realise the
positive additions that advertisements offer as well as criticising them.

John Coats, who is both owner of Stoke City FC and an
executive at Bet365 declared his concerns about the connection between gambling
advertising and elite football, suggesting that the revenue helps provide fans
with free travel and cheaper match tickets.

When questioned about what would happen if the relationship
was reduced, Coats claimed that Stoke City considers this money as essential to

Other Notable Topics and Comments

Along with the above, many other questions and important
points were raised, including:

  • Criticism
    of the aforementioned advertising slogan was responded to with an announcement
    that they recognised the criticism. As saying it was actually a gambling advert
    above anything else, and that the slogan was being pulled.
  • A
    ban on in-play betting was debated with William Hill representatives claiming
    this sort of exposure had been reduced by over 90%.
  • Dan
    Taylor, chief executive of Paddy Power, suggested that Gambling Act 2005 should
    now be looked at to improve clarity between industry players and the law.

The committee will now discuss issues before replying to
statements and taking action.