Trends in streaming services in the UK 2022
Trends in streaming services in the UK 2022
PartyCasino conducted a survey in the UK on 8 December 2022 with 1500 participants, ages ranging from 18 to 54. The survey consisted of 15 questions with multiple choices around subscriptions for streaming services and streaming habits in the last 12 months.
Streaming of shows and programmes, live events and all types of entertainment has become the biggest way for consumers to access their desired content.
Subscription based platforms, live streams through social media platforms (YouTube and Instagram), and global sports and live events are consumed through streaming all over the world, and nowadays through all age groups.
The surveys screening question on if participants use a traditional subscription for any type of streaming service was followed by a few questions regarding some of the biggest tv-series of 2022, but also looks at:
· How streaming services has replaced other media subscriptions
· What the important factors are when signing up for a new subscription
· What users expect to see more of in the future
· If they would sign up for a new streaming service for a particular tv-series?
Full summary of topics and questions:
- TV-series on various platforms
- Current and future choices for streaming platforms
- Deciding factors when choosing a platform/service
- What the chosen services mainly is used for
- How much is spent on subscriptions in the UK per month
- Choices and habits on preferred platforms
- What users would like to see more of in the future
- Other types of streaming services that are being used
Screening Question: Do you watch movies, series, or news via a subscription through a streaming service?
TV-series on various platforms
Q1 Did you watch any of the following TV-series?
| No |
Yes, I watched 1-2 episodes |
Yes, I watched most of the season |
Yes, I watched the full season |
|
|---|---|---|---|---|
| Obi-Wan Kenobi |
71.07% | 11.40% | 5.27% | 12.27% |
| The Lord of the Rings: The Rings of Power |
58.27% |
19.47% | 9.20% | 13.07% |
| She-Hulk: Attorney at Law |
71.13% | 12.53% | 6.80% | 9.53% |
| House of the Dragon |
60.60% | 15.07% | 8.47% | 15.87% |
| Stranger Things (Season 4, 2022) |
35.27% | 15.47% | 10.93% | 38.33% |
Q2 If there would be a new season of the following series, I would:
| Not be interested to watch it |
Consider watching it if it was available for free |
Only watch it if it was available on my current streaming services |
Sign up for another (paid for) streaming service to be able to watch it |
|
|---|---|---|---|---|
| Obi-Wan Kenobi |
50.07% |
21.67% |
20.73% |
7.53% |
| The Lord of the Rings: The Rings of Power |
41.40% |
22.00% |
27.80% |
8.80% |
| She-Hulk: Attorney at Law |
51.67% |
19.00% |
23.53% |
5.80% |
| House of the Dragon |
39.73% |
20.20% |
26.53% |
13.53% |
| Stranger Things (Season 4, 2022) |
23.80% |
15.93% |
38.27% |
22.00% |
Current and future choices for streaming platforms
Q3 Have your online streaming subscriptions replaced other subscriptions (technologies not based on streaming)?
| Yes |
No |
I am considering it |
|
|---|---|---|---|
| Physical newspaper |
22.00% |
74.60% |
3.40% |
| TV packages (Sky, Virgin Media or similar) |
44.40% |
48.73% |
6.87% |
| Cable |
27.47% |
67.87% |
4.67% |
| Satellite |
30.53% |
63.73% |
5.73% |
| Online news subscription (The Telegraph, The Times or similar) |
20.80% |
74.93% |
4.27% |
Q4 How many streaming services do you currently subscribe to?
1 service - 17.13%
2 services - 38.13%
3 services - 27.93%
4 services - 9.06%
5 services - 4.73%
6 services - 1.13%
7 services - 0.46%
8 services - 0.33%
9 services - 0%
10 services - 0.46%
11services - 0.13%
12 services - 0.2%
Q5 How many streaming services have you canceled in the last 12 months?
0 services - 65.86%
1 service - 24.6%
2 services - 7.06%
3 services - 0.8%
4 services - 0.4%
5 services - 0.53%
6 services - 0.13%
7 services - 0.2%
8 services - 0.2%
9 services - 0%
10 services - 0.6%
11 services - 0.6%
12 services - 0.6%
Q6 Are you thinking of signing up for a new streaming service?
- Maybe, but have not made my mind up yet
37.27%
- No
50.80%
- Yes, when a new series/movie/show/release comes out on the platform
10.20%
- Yes, when it is launched
1.73%
Deciding factors when choosing a platform/service
Q7 Rate the importance of the following points when subscribing to a streaming service
| Very important |
Somewhat Important |
Neither important nor unimportant |
Somewhat unimportant |
Very unimportant |
|
|---|---|---|---|---|---|
| Price |
70.20% |
25.93% |
2.67% |
1.00% |
0.20% |
| What shows/movies/music are available |
74.00% |
21.47% |
3.60% |
0.67% |
0.27% |
| Multiple devices allowed (smartphone, computer, TV, tablet etc.) |
39.00% |
39.87% |
13.13% |
5.67% |
2.33% |
| Resolution (720p, 1080p, 4K) |
31.47% |
39.67% |
20.87% |
6.67% |
1.33% |
| Customer Service |
31.60% |
38.13% |
22.80% |
5.73% |
1.73% |
What the chosen services mainly is used for
Q8 How often do you use your streaming service for:
| Multiple times a week |
Weekly |
Every Other Week |
Monthly |
Rarely |
Never |
|
|---|---|---|---|---|---|---|
| Movies |
40.93% |
38.20% |
10.07% |
6.87% |
3.67% |
0.27% |
| Tv-series |
60.40% |
27.20% |
6.87% |
2.80% |
2.40% |
0.33% |
| Music |
35.73% |
19.33% |
8.67% |
6.87% |
20.13% |
9.27% |
| Tv-shows |
47.87% |
31.73% |
7.73% |
4.47% |
6.67% |
1.53% |
| Live Sports |
16.60% |
20.53% |
11.07% |
9.40% |
22.40% |
20.00% |
| Documentaries |
17.87% |
25.87% |
18.07% |
15.67% |
17.67% |
4.87% |
| News |
23.93% |
16.40% |
6.33% |
4.73% |
24.27% |
24.33% |
How much is spent on subscriptions in the UK per month
Q9 How much do you spend collectively on streaming services per month?
- £0.01-9.99
13.13%
- £10-24.99
46.27%
- £25.00-49.99
30.93%
- £50 - 99.99
6.93%
- £100 - 199.99
2.13%
- £200 - 299.99
0.33%
- £300 or more
0.27%
Choices and habits on preferred platforms
Q10 I choose what to watch depending on:
| Most of the time |
Sometimes |
Occasionally |
Rarely |
Never |
|
|---|---|---|---|---|---|
| If I am at home or not |
47.93% |
36.93% |
9.53% |
3.13% |
2.47% |
| What mood I am in |
50.80% |
38.93% |
7.33% |
2.40% |
0.53% |
| Length of content |
31.07% |
50.07% |
13.53% |
4.07% |
1.27% |
| Recommendations from friends and family |
27.13% |
45.40% |
21.27% |
4.47% |
1.73% |
| If someone else is present (partner, friends, family) |
31.67% |
45.60% |
15.93% |
4.40% |
2.40% |
Q11 Do you ever struggle to find something to watch on your most popular streaming platform?
- Most of the time
8.27%
- Sometimes
49.53%
- Occasionally
21.40%
- Rarely
16.07%
- Never
4.73%
Q12 I stream videos from my paid-for streaming services outside of my home on the following devices:
| Multiple times a week |
Weekly |
Every Other Week |
Monthly |
Rarely |
Never |
|
|---|---|---|---|---|---|---|
| Smartphone |
28.87% |
20.53% |
9.60% |
6.73% |
20.07% |
14.20% |
| Laptop |
16.00% |
17.67% |
9.00% |
7.73% |
23.67% |
25.93% |
| Tablet |
15.00% |
17.47% |
8.80% |
8.20% |
21.13% |
29.40% |
| Other devices |
18.47% |
12.93% |
6.67% |
4.87% |
17.27% |
39.80% |
What users would like to see more of in the future
Q13 If I would sign up for a new streaming service today, the following things would be deciding factors:
| Very important |
Somewhat Important |
Neither important nor unimportant |
Somewhat unimportant |
Very unimportant |
|
|---|---|---|---|---|---|
| Streaming quality |
45.80% |
29.20% |
8.60% |
6.87% |
9.53% |
| Suggestions of things to watch |
23.07% |
33.53% |
18.87% |
14.40% |
10.13% |
| Live events |
13.13% |
19.13% |
27.93% |
20.80% |
19.00% |
| Offers and promotions |
31.27% |
33.47% |
14.60% |
10.67% |
10.00% |
| Weekly payment options |
13.53% |
18.40% |
26.47% |
20.93% |
20.67% |
| Pay per view options |
14.13% |
16.33% |
26.20% |
21.73% |
21.60% |
| Annual payment option |
18.00% |
24.60% |
24.27% |
18.27% |
14.87% |
| What shows/movies/series are available |
57.07% |
21.33% |
6.07% |
7.07% |
8.47% |
Q14 If my streaming services could implement new technology today, I would like to see more of:
| Very important |
Somewhat Important |
|
|---|---|---|
| Picture in Picture streams (streams of multiple sources, live events etc.) |
36.93% |
63.07% |
| Interaction with other users |
23.00% |
77.00% |
| More offers and promotions on the fly |
52.13% |
47.87% |
| Live streams in general (music, sports, news) |
38.13% |
61.87% |
| Votes, data, and recommendations from what other users watch |
32.53% |
67.47% |
| More interaction with social media and online communities |
25.87% |
74.13% |
| Live support within the app |
42.93% |
57.07% |
Other types of streaming services that are being used
Q15 Do you use other types of channels, except for your paid-for streaming services, to stream entertainment?
| Multiple times a week or more |
Weekly |
Every Other Week |
Monthly |
Rarely |
Never |
|
|---|---|---|---|---|---|---|
| Live gaming events (gamers on Twitch, YouTube or similar) |
13.53% |
17.93% |
8.80% |
5.27% |
17.07% |
37.40% |
| Live streams on social media (Instagram, TikTok or similar) |
19.00% |
19.20% |
8.40% |
6.80% |
20.53% |
26.07% |
| eSport live streams (tournaments and events or similar) |
7.33% |
11.67% |
8.60% |
7.00% |
21.47% |
43.93% |
| Live casino (gambling sites with virtual seats for poker, roulette or similar) |
5.40% |
9.53% |
6.33% |
6.00% |
14.80% |
57.93% |
| Virtual bingo halls (online bingo sites with chat rooms and similar) |
4.93% |
8.93% |
6.13% |
6.67% |
13.73% |
59.60% |
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