Slots Developer Play’n GO Comes to Mexico

In the world of slots development, there are few names that carry the prestige and reputation of Play’n GO. A developer of international recognition, Play’n GO are responsible for slots titles including Tower Quest and Pearls of India, found at online operators right across the industry.

The news of a roll-out with a new partner in Mexico continues the company’s global expansion, taking Play’n GO to the Mexican market for the first time.

The partnership model was struck between Play’n GO and Mexican casino operator Logrand Entertainment Group, which currently operates some 14 casino brands in the Mexican market. The company is launching a new division, Strendus, which will handle its online operation, and present Play’n GO slots to Mexican consumers.

Based on similar deals in Spain, Colombia and the Czech Republic, the move comes as the latest stage in Play’n GO’s new market growth. The deal will see Strendus present over 100 slots from the Play’n GO catalogue, including games which have a specifical regional targeting focus.

The deal could present further opportunities for Play’n GO in Central and South American markets, where several different countries are developing or emerging as online gambling markets in their own right.

Ready for content like Play’n GO games, new and expanding operators dealing in these markets will be increasingly looking for content with a proven track record, and early deals like these could secure a strong foothold for Play’n GO in these potentially high-growth territories.

Play’n GO CEO Johan Tornqvist described how he was pleased to be entering the Mexican market for the first time, consolidating on the company’s previous growth and success in Latin American gambling markets.

“Logrand is a well-established casino operator in the Mexican market, and we’re pleased to be partnering them in our first foray into the territory. With our experience in the LatAm region and Logrand’s casino expertise, we’re sure this partnership will be a success with players enjoying our wide range of slots and tailored content.”

Commenting from the Logrand side, CEO Lenin Castillo said it was the reputation of Play’n GO that sealed the deal.

“We’re pleased to be bringing Play’n GO’s extensive, quality gaming content to our Mexican players for the first time under our new online brand, Strendus. Play’n GO’s reputation in delivering secure, certified content to territories around the world, the immediate convergence between physical and online that its system allows, plus the excellent and professional service they provide in an expeditious manner, were all key factors in securing this partnership, and we have ambitious plans for growth in the coming months together.”

Despite relatively mature markets for online gambling in some parts of Western Europe, much of the rest of the world is still particularly restrictive towards gambling, with online gambling in particular very heavily regulated across the board.

Moving into new and growing markets like the Mexican online gambling market gives companies a chance to gain or develop their foothold in some of the strongest growth regions of the world.

As global economies, and localised gambling markets, grow and mature over the years and decades to come, those who have developed their position in the market stand to benefit most. Arguably, that’s one more reason for Play’n GO to feel happy with this latest partnership.